The fans joined in & lustily cheered every action of the air-hostess. The video below captures this wonderful drama. Do take time off to view it.
Did you notice how intelligently Emirates has :
- Integrated its Brand properties into world’s most beautiful game – Football
- ‘Actively – Immersed’ 65000 fans who were on there feet lustily cheering the Emirates stewardess.
Lessons for us:
1. This is an excellent example of Branded Entertainment. Here Emirates has not forced themselves into the game but has seamlessly integrated its Brand property into the game.
2. This is a classical case of Brand using Alternate media – Buzz, PR, Event & Digital to build brands. extremely cost effective. Do try & integrate it into your marketing activities.
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In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here
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